Maple Guild

The guys in Vermont who purchased thousands of acres of mountain forest faced a two-fold challenge: establishing their brand beyond a regional one, and educating a population that equates their product with thick brown corn syrup on the nuances and characteristics of real maple syrup.

Smooth and Unfiltered

A project case-study is normally accompanied by a list of challenges and creative problem solving. What was remarkable about this project was how un-complicated it was. This site was full of fun aspects front end development, beautiful photography, illustrations and video, background videos, animated overlays, image parallax effects, and very little in the way of information architecture beyond “Make the coolest visual representation of a brochure site that you can.”

E-Commerce

The Maple Guild opened their own online shop in Phase 2. We set up the shop listing, detail, cart and checkout page. The original checkout page consisted of a five-tiered checkout form with full front end form validation, including the credit card number.